Julian's famous Liquid Nitrogen Margarita got him named the Margarita Mile ambassador by Visit Dallas. The Margarita Mile is a way to experience Dallas one margarita at a time. You download the app in the app store and this unlocks all of Dallas's great margarita destinations including Julian's restaurant Beto & Son.

Julian tours around the country demonstrating his innovative way of making cocktails as well as representing his city as a tourism destination. Some of the conventions Julian has demonstrated his cocktails in are, IMEX in Vegas, ASAE in Chicago, CVENT in Vegas and many more.